Analysis of the global smartphone market and the strategies of its major players

نویسنده

  • Hee-Chan Song
چکیده

Introduction 1. Definition of the smartphone 2. Effect of smartphone popularization 3. Radical transformation of the IT industry and the altered competitive situation 1. Market growth of the smart phone 1.1 History 1.2 Market growth 2. Market analysis 2.1 Shift of core value in the IT industry: Hardware to Software 2.2 Current market analysis 2.2.1 Hardware manufacturers 2.2.2 The Big Three 2.2.3 Content developers 2.2.4 PC makers 3. Competitive analysis 3.1 Smartphone hardware manufacturing 3.2 Operating system market 3.3 Content development and distribution market 3.4 Consolidated analysis of players’ strategies in the smartphone market

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تاریخ انتشار 2011